Playing Minecraft on NVIDIA RTX is Ironic but Mind-Blowing

TECNO and VOGUE Transform Fashion Narratives at London Fashion Week with “Style in Motion”

London Fashion Week bore witness to an unprecedented partnership between technology brand TECNO and fashion authority VOGUE, as they proudly unveiled their highly anticipated fashion film, “Style in Motion.” This mesmerizing video delves into the authentic experiences of models, capturing their genuine emotions through the lens of the TECNO CAMON 20 series. The collaboration’s objective is to redefine fashion narratives and encourage individuals to embrace their true emotions, integrating them into their unique style. Leveraging VOGUE’s unrivaled creative vision and influence, the fashion film resonates with audiences worldwide. Going beyond the confines of traditional fashion weeks, the CAMON 20

July 11, 2023

TECNO Joins Forces with VOGUE to Redefine Fashion Photography at London Fashion Week

In the ever-evolving landscape where technology and fashion intersect, TECNO, a leading global technology brand, has made a bold move by collaborating with VOGUE, the ultimate fashion authority. This partnership, announced just in time for London Fashion Week, aims to capture the dynamic concept of “Style in Motion” through the lens of TECNO’s latest innovation, the CAMON 20 Premier 5G smartphone. TECNO’s foray into the fashion world follows in the footsteps of tech giants like Samsung and Apple, who have previously forged influential collaborations with renowned fashion IPs to make their mark in the industry. These tech brands have recognized

June 12, 2023

Auto-Generated Clickbait Now Powering Ad Revenue

Our ability to decipher the hallmarks of artificial intelligence more important than ever According to a recent report from NewsGuard, clickbait sites filled with AI generated content have been on the rise, threatening the state of our information ecosystem with an onslaught of clickbait and low-quality articles. As these AI-fueled websites begin to generate more convincing content, consumers and advertisers alike will be faced with an increasingly difficult task of distinguishing human-generated content from AI-generated content. Cutting corners and Cost With clickbait articles, the speed and ease in which they are produced will always take precedence over quality. There is

May 11, 2023

Since Microsoft announced that ray-tracing would be coming to Minecraft last October with the help of NVIDIA’s RTX graphics cards, the anticipation among millions of players waiting to jump back into the sandbox video game in a new light was palpable. Now, the wait is finally over.

Minecraft has enchanted the world ever since its first release to the public on May 17, 2009. Since then, it’s been a global hit with 180 million copies and more than 100 million monthly active players. But it’s been more than ten years. It was about time for an overhaul, short of a ‘Definitive Edition’ a la Age of Empires II.

Minecraft with NVIDIA RTX

With the beta launched on April 16, Minecraft RTX – if you can get your GPU to work – is getting rave reviews with YouTubers like Captain Sparklez and Ph1LzA chiming in about how it’s like stepping into a totally new world, even though everything is technically just as square as before.

NVIDIA has topped the gaming industry as one of the best-selling graphics card company, and by tapping into our nostalgia for what’s essentially a cult classic, Minecraft gets the royal treatment. Traditionally favored by 3D animators, the game supports a whopping 4K resolution (although frankly we’re not sure if this is necessary), and upgrades in shades, reflections and lighting that sometimes has us thinking that we’re in a live action Lego Movie.

minecraft with nvidia rtx on

What’s ironically clever is that NVIDIA is cleverly showing off its Deep Learning Super Sampling 2.0 (DLSS) tech, in a game that’s technically rooted in the task of mining virtual blocks to assemble blocky structures. Where’s the irony? NVIDIA’s DLSS 2.0 is its AI rendering technology that renders fewer pixels but still manages to smooth out edges to show off sharper and higher resolution images.

It’s like the difference between playing games like Counter Strike: Go with FXAA Anti-Aliasing “Disabled,” where the game looks pixelated, as opposed to “Enabled,” where edges of in-game objects are smoothed out. But you can think of DLSS 2.0 as FXAA but on steroids.

So NVIDIA has decided to show off how it can smooth edges of cubes in a game where fundamentally the entire playable environment and characters are built from cubes.

Well played NVIDIA.