WWE Dives Into the NFT Market

The WWE has been incredibly popular for many decades, and it has witnessed the coming and going of various technological innovations. Over the years, it has taken advantage of various new opportunities.

Its wrestlers are very active on social media, and the WWE has a popular YouTube channel. Today, the organization is taking advantage of another new trend by diving into the NFT market for the first time. 

WWE NFT Trading Cards Are On The Way

The WWE has chosen to issue NFTs in the form of digital trading cards. They are collaborating with Candy Digital, which is a division of the sports platform Fanatics. The plan is to feature some of the WWE’s most iconic celebrities, including the Undertaker, The Rock, and Stone Cold Steve Austin. The NFTs will also depict some of the most memorable moments in wrestling history. 

The WWE is Apparently Giving Up on Physical Trading Cards

A recent report suggests that the WWE is actually giving up on physical trading cards in favor of digital trading cards. This is due to the fact that a different company already had licensing deals for trading cards.

In order to make the switch to NFTs, WWE has to wait until these licensing deals expire. When this occurs, Candy Digital will become the sole provider of WWE trading cards, with exclusive licensing rights. 

When Can I Get My WWE NFTs?

Due to the licensing issue previously mentioned, you might have to wait a while to get your hands on a WWE NFT trading card. The organization hasn’t provided an exact timeline, but they have revealed that it could be several years until this plan actually becomes a reality. 

NFT Sports Cards Have Solid Potential

Traditionally, sports cards have been some of the most rewarding investments for sports enthusiasts. There are baseball cards that sell for hundreds of thousands of dollars. Although unrelated, Pokemon cards can also sell for insane sums of money. Digital NFTs might follow this same path and focus on the “collectible” aspect rather than any particular utility of the underlying asset. 

Fanatics has experienced considerable success by focusing on creating digital versions of sports cards. It now has trading card rights for Major League Baseball, the NFL, and the NBA. In 2022, they acquired the brand Topps, which is known for creating sports cards.

This year, it has also launched a number of MLB NFT collections, which included a Lou Gehrig NFT that sold for $70,000. In addition, the company is getting involved with sports betting. If anyone can make WWE digital trading cards profitable, it’s Fanatics. However, fans might have to wait a while until they get their hands on them. 

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