Grimes’ Metaverse Fashion Week Debut

Grimes is no stranger to breaking the internet. 

The multi-hyphenate artist, musician, and mother has been making headlines all year. The internet and twitter-verse got caught up in a whirlwind when it came out that she’s dating famous whistleblower Chelsea Manning, not long after her breakup with Elon Musk. She’s also been hitting the front pages after revealing she and Elon had secretly welcomed a second child via a surrogate.

After the record-breaking sale of her War Nymph NFT, she has confidently stepped further into the metaverse. In a recent interview with Vanity Fair, she revealed that she’s one of the many artists to enter the highly-anticipated Metaverse Fashion Week inside of Decentraland. 

Grimes Teamed Up with Nature Tech Company AUROBOROS

For this, she partnered with tech-based fashion house AUROBOROS, a London-based 3D science-and-fashion company that was founded in 2019. The name itself was based on the Ouroboros, which is a snake that eats its own tail. The Ouroboros represents an eternal state of change – a fitting symbol for a brand that uses AR and 3D scanning to immerse its users within the AUROBOROS world. They cultivate a flavor of ‘nature tech’, inspired by sci-fi, the human anatomy and films like Avatar and Annihilation.

The founders, Paula Sello and Alissa Aulbekova described Grimes as their first muse. It makes sense that their biomimicry-driven conceptual designs would appeal to the stylish musician and producer. The collaboration was a perfect fit, they said, because of her history in the digital space. She’s a little bit of a hacker, is passionate about the future of technology, and apparently is waiting in line for Elon’s Neuralink brain chip.

To kick off her Decentraland performance, Grimes prepared an exclusive DJ set. Her avatar wore AUROBOROS’ ‘Mystique’ piece,  inspired by the shapeshifting X-Men character.

The founders remarked that the biggest challenge they faced was integrating their looks into Decentraland itself. The fashion house prides itself on its bio-inspired, hyper-detailed pieces. But the distinct ‘gameified’ look inside Decentraland posed challenges and had the designers scrambling to tailor their designs to the platform. They had to make some hefty changes to their concepts and designs in order to suit the densely populated metaverse, which is designed to host a large amount of avatars. 

Despite how quickly everything had to come together, the event was a memorable way to close out the first MVFW.

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